Enhancing Video Game Design with QR Codes

Quick response codes are already used in a variety of multimedia formats, from product packaging to websites. They can now be scanned using apps on most smartphones, becoming ever more ubiquitous as fun ways to share information. One interesting venue in which QR codes can be used to enrich the user experience is within gaming. Today’s video games are already highly technologically advanced, giving users the ability to step into virtual realities and play games from the viewpoint of highly complex characters. It’s helpful to take a closer look at…

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Respect is central to successful mobile marketing

How to Mobile Marketing

Experts on the emerging strategies for mobile marketing are discovering that respect, consideration, and courtesy are vital to avoiding alienating consumers. Acceleration Media managing director Diane Charton stated in a BizCommunity.com report that the increase in mobile devices that are internet capable has altered the way that people use their cell phones over the last few years. She stated that though it does provide greater opportunities for companies to communicate with their prospective customers, it is also very important that they be careful to create interaction with their customers, not…

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