The Mobile Marketing Association (MMA) has announced that it has now released the most recent edition of its International Journal of Mobile Marketing (IJMM), an award-winning publication. This issue discusses important industry issues, such as the unique perspective of mobile marketing from India, as well as whether or not there is a viable mobile marketing channel on its way in Pakistan, and what are the opinions of the American government regarding location based marketing. Michael Hanley, the director of the Institute for Mobile Media Research and the IJMM editor-in-chief,…
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How brands aren’t keeping up with m-commerce
The most recent L2 Prestige Mobile IQ report has indicated that most of the top brands are falling behind on the latest opportunities being offered by mobile marketing and m-commerce. The report also indicated that these leading brands were using effective mobile marketing techniques at a surprisingly low level. It examined the use of mobile sites, apps, and marketing (including SMS) as well as the brands’ overall integration and innovation. L2, the creator of the study, stated that within the upcoming years, the companies that will be the most successful…
Read MorePaymentOne unveils new initiative to protect and assist mobile payment customers
The global mobile payments leader, PaymentOne Corporation, has announced the start of the One Care portal, which is a initiative for consumer advocacy that will guide the industry and help to make certain that consumers and merchants achieve positive mobile payment experiences. One Care would have marketing guidelines established to lead the industry, and would allow for greater investment into IT systems that would assist mobile payment users in being better capable of managing their transactions. Through this initiative, PaymentOne is helping to build a much greater defense against deceptive,…
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