How brands aren’t keeping up with m-commerce

Mobile Commerce

The most recent L2 Prestige Mobile IQ report has indicated that most of the top brands are falling behind on the latest opportunities being offered by mobile marketing and m-commerce. The report also indicated that these leading brands were using effective mobile marketing techniques at a surprisingly low level. It examined the use of mobile sites, apps, and marketing (including SMS) as well as the brands’ overall integration and innovation. L2, the creator of the study, stated that within the upcoming years, the companies that will be the most successful…

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How will mobile effect the presidential campaign in 2012

US Political Mobile Media Campaign

Among the strongest elements Obama’s 2008 election campaign was the fact that it used innovative and unique new techniques that applied technology to raise funds from large corporations such as CommerceTel Corp., as well as Verizon Communications, Walt Disney, and other U.S. giants. By using these methods to their fullest for the 2012 campaign, Obama should be able to raise $1 billion this time around. This is because campaigns that embrace the potential that technology has to offer will have a notable advantage over its competition. In the last election,…

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Auto Accessory Warehouse uses text messaging to drive sales

Mobile Advertising trends

San Bernardino, California-based auto accessory retailer, Auto Accessory Warehouse, has come upon notable marketing successes by using text messages to boost its sales. In fact, the original text message marketing blast in its campaign brought in more than $5000 in new purchases as a return on investment on an advertising bill under $175. This meant that the return was worth an astounding 2800 percent. Auto Accessory Warehouse owner, Mike Kazi decided on mobile text messaging when he was seeking a new form of advertising that would be more effective than…

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PaymentOne unveils new initiative to protect and assist mobile payment customers

Mobile Commerce

The global mobile payments leader, PaymentOne Corporation, has announced the start of the One Care portal, which is a initiative for consumer advocacy that will guide the industry and help to make certain that consumers and merchants achieve positive mobile payment experiences. One Care would have marketing guidelines established to lead the industry, and would allow for greater investment into IT systems that would assist mobile payment users in being better capable of managing their transactions. Through this initiative, PaymentOne is helping to build a much greater defense against deceptive,…

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