QR Code Press

Mobile marketing study shows opt-in retail SMS growing

07/22/201307/22/2013 Jorge Gonzalez

Consumers are growing increasingly interested in learning more about products and deals over text. The results of a study performed in the United Kingdom have just been released and have revealed that consumers are increasing their interest level in receiving text messages from their favorite brands and companies and are opting-in to these mobile marketing programs very quickly. In fact, the growth in this trend is occurring at a much faster pace than has previously been seen. The research was conducted by Textlocal, a phone messaging solutions provider in the…

Learn from the mobile marketing mistakes of others

06/29/2013 Jennifer Goula

Jump ahead by learning from the trial and error that has already been accomplished. Mobile marketing is still very new and can be quite tricky, but there have already been a large number of campaigns – some successes and some failures – that can help a company or a brand to learn how to continually improve its own advertising and promotions, without having to make the same mistakes that have already been suffered by others. QR codes are a prime example of how successes are possible by avoiding repeats of…

Mobile marketing is becoming more popular at school campus bookstores

06/11/201306/08/2013 Jorge Gonzalez

This could prove to be highly effective as the primary market for this technique is typically youth. As youth have always been the primary market for the majority of mobile marketing campaigns, it makes sense that college bookstores are planning to implement the technique in order to ramp up their business, particularly during the down seasons. The channel is going to be used to drive business year round instead of solely during the peak seasons. The Follet Higher Education Group, a college bookstore operator, has just announced its intentions to…

Mobile marketing embraced by wine industry

03/19/201303/18/2013 Sam Lambert

Winemakers are among the businesses that are adopting smartphone technology most widely. The wine industry is already among the sectors that has been using mobile marketing for the longest and the most broadly, and advertising firms are beginning to take notice and are targeting some of their services to these businesses. One example has created an entire service solution that is meant specifically for this industry. A company called Snipp Interactive has paid attention to the mobile marketing interest in the wine industry, and has started offering a full service…

Mobile marketing guide issues strict cautions regarding the use of text

03/06/201303/05/2013 Sam Lambert

The recommendation is that retailers stick to certain important rules when using SMS. Although mobile marketing through text messages is still considered to be effective, according to a new guide, retailers should move forward with caution or it could sabotage the entire technique. Consumers pay close attention to what they receive over their smartphones and tablets, so relevance is key. This is the case with mobile marketing far more than in other channels. For instance, television commercials are often ignored or skipped, and banner ads are barely even noticed by…