With a growing database of about 100 loyalty cards, this application could turn current systems on their heads. There is no doubt that loyalty cards and their associated programs are a key marketing tool used by merchants in order to ensure repeat business and obtain vital analytics data, but their plastic cards produce a disadvantage within the customer experience; one that may now be overcome through a mobile wallet app called SmartWallet. While loyalty programs mean to benefit both consumers and merchants, their popularity comes with a drawback. In a…
Read More