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Mobile wallet app, SmartWallet, may revolutionize loyalty programs

04/02/201403/31/2014 Julie Campbell

With a growing database of about 100 loyalty cards, this application could turn current systems on their heads. There is no doubt that loyalty cards and their associated programs are a key marketing tool used by merchants in order to ensure repeat business and obtain vital analytics data, but their plastic cards produce a disadvantage within the customer experience; one that may now be overcome through a mobile wallet app called SmartWallet. While loyalty programs mean to benefit both consumers and merchants, their popularity comes with a drawback. In a…

Mobile payments solution is getting ready for takeoff

10/16/201310/12/2013 Stephanie Beck

This program, like all of the rest of the NFC technology based systems, have been slow to be adopted. Mobile payments providers are clearly becoming frustrated with the slow uptake among consumers and many – including Isis – are coming up with new solutions to help to boost their appeal even when it involves adopting new technologies. Isis is now getting ready to roll out the latest version of its own solution, by the end of the year. As we reported from Money 2020, there are a number of new…

Mobile payments may breach the $1 billion mark in 2013

07/16/201307/13/2013 Jorge Gonzalez

eMarketer has released its predictions for the United States and they are slower than previously expected. Even though the growth of mobile payments that was expected earlier this year is not panning out to be true, the slow increases that are still being made still might allow transactions to top $1 billion in the United States this year if the latest eMarketer data is correct. Though this may seem as though it is an important milestone this year, it is expected to be far greater in 2017. The eMarketer predictions…

Mobile payments could grow tremendously among underbanked Americans

06/12/201306/10/2013 Julie Campbell

This demographic in the United States is now seen to be a key player in the growth and success of the transactions. Current estimates show that in the United States, there are 68 million people who are considered to be underbanked, and the majority of them are highly familiar with cell phones, which makes them ideal candidates for benefiting from what mobile payments have to offer. This can mean that if the market is able to crack this demographic, it could have the potential for tremendous growth. The primary hurdle…

Mobile payments through Passbook popular at Sephora

04/12/201304/11/2013 Stephanie Beck

iPhone users are proving to be among the best customers at the beauty product company. Sephora USA Inc. has just revealed that Apple Passbook users are among its bets customers, as these mobile payments users will typically spend twice as much and as often as other shoppers. The retailer has used its Passbook pass to provide loyal customers with rewards and other benefits. According to Sephora, there have been more than 600,000 Beauty Insider loyalty cards that have already been registered by customers into their Passbook mobile payments wallets through…