Tag: smartphone statistics

How to Perfect the Augmented Shopping Experience

Guest Post
Augmented reality and technology Shopping trends

Between near field communication (NFC) and QR codes, retail shopping is transforming. All it takes is a quick tap of an iPhone or Android and customers are introduced to the next generation shopping experience. The perfect augmented shopping experience combines the appeal of online shopping and traditional shopping. While consumers are quickly embracing the augmented shopping experience, retailers are missing the mark. “The ability to instantly get reviews and price comparisons while shopping has completely broken down the business model of physical retail stores,” wrote Michael H for PhoneArena. “Some…

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Apple iOS and Android hold 91 percent of the mobile market

L. Green
Apple vs Android mobile marketing

New Jumptap network data has shown that Apple iOS and Android, combined, comprise 91 percent of the mobile operating system market. This information is based on the over 95 million monthly users of the Jumptap network – a targeted mobile advertising firm – and shows that both types of OS achieved new records in January 2012. It was published within the company’s February MobileSTAT. Android managed to reach a 58.8 percent market share, while iOS came to a 32.2 percent level. On the other hand, BlackBerry dropped to its own…

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Apple iOS loses more market share to Android

John Montgallo
Apple vs Android mobile marketing

According to Strategy Analytics, while Apple continues to hold 58 percent of the market, Android, the operating system by Google, has moved in significantly on territory formerly held by iOS, and now has a global share of 39 percent. An important part of this movement has been credited to tablets, as Google tablets took an additional 10 percent of the market between the last quarters of 2010 and 2011, while Apple’s hold on that market fell by a smaller amount. Some of Google’s ability to take a larger chunk out…

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Penetration of smartphones in the United States reaches 44 percent

Stephanie Beck
M-Commerce growth

Nielsen has released its mobile data for the third quarter of 2011, which shows that among American mobile subscribers, smartphone penetration has reached a proportion of 44 percent. It is believed that this significant jump in the market share has been spurred by the adoption of the devices by individuals between the ages of 18 and 34 years. This statistic is over double the figure from two years ago, when penetration had reached only 18 percent, and it aligns well with the predictions that Nielsen had made when it said…

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Americans are choosing smartphones for their next purchase as the potential for mobile commerce thickens

Jorge Gonzalez
US Smartphone Survey wearable technology news

According to a Nielsen’s survey that took place in May, 2011, in the United States, 55 percent of new mobile phone handset purchases within March, April, and May were smartphones as opposed to feature phones. This was a notable increase from the same time the year, when smartphones made up only 34 percent of the mobile phone purchases. The same survey showed that 38 percent of American consumers with mobile devices now have smartphones. According to the survey, the majority of smartphone owners – almost forty percent – have devices…

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