Social media marketing options broadened by Twitter

05/27/201305/31/2013 Jorge Gonzalez

The Lead Generation Card is being used to help to expand the capabilities of the program for marketers. Twitter has just announced the latest opportunities that it is offering for social media marketing through the expansion of its Twitter cards program – already a year old – in order to provide marketers with a new way to obtain direct and interested business leads through the network. This new service is called the Lead Generation Card and it is geared toward businesses that tweet. Its name suggests a great deal of…

Social media marketing boosts Google+ to second place

01/31/201301/30/2013 Stephanie Beck

This represents a considerable shift in the rankings, though it remains behind Facebook. Though Facebook’s massive user base of one billion is going strong, Google+ has crept ahead of the rest of its social media marketing network competition by striding into second place worldwide. This has changed the entire structure of the ranking that has been the same for a considerable time. Trendstream, a market research firm from the United Kingdom, released their Global Web Index (GWI), which points out the ranking of the leaders in social media marketing network…

Social media marketing is taking off in mobile

01/16/201304/13/2014 Jesse Collins

Marketers are now turning their focus toward smartphones and tablets. Last year proved once and for all that the world is turning its sights toward mobile devices, as the penetration of smartphones and tablets increases, but this year there will be a new factor, which is social media marketing. There are currently more smartphone owners than ever before and marketers have not failed to notice. This is turning social media marketing in the direction of tablets and smartphones, in order to be able to connect with individuals while they are…

Facebook social media marketing revenue to break the $490 million mark in 5 years

04/26/2012 Julie Campbell

Pivot Research Group predicts that revenue from social media marketing at Facebook will skyrocket by 2017. An analysis from Pivot Research Group has been released, showing that Facebook social media marketing will provide a significant way to monetize the overwhelming quantity of activity on the site, as about half of the 900 million members actively use the site using their smartphones, tablets, and other devices. This information was developed despite the fact that the social network did not provide a clear strategy for monetization when it made its Initial Public…

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