M-commerce explodes among wealthy consumers


Affluent shoppers are embracing the use of their smartphones for influencing purchases. Unity Marketing has released the results of their latest research, which has shown that over half of all affluent consumers use m-commerce for helping to making their purchasing decisions, including for making dinner reservations, travel bookings, and others. This is a massive increase over the same figure in 2011, which had been only 25 percent. This research will be very important for businesses that are targeting shoppers who are patrons of high end shops and brands. It shows…

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Mobile commerce consumer doubts identified by survey

Mobile Security at work

A poll of European consumers indicated that there remains skepticism about smartphone shopping. Though mobile commerce security has been an issue in the spotlight over the last while, and there have been significant advancements in this area to ensure that shoppers will be able to keep their data safe when they make a purchase using their smartphones and tablets, a recent survey has revealed that there remains considerable doubt among consumers in Europe. The survey was used to obtain the opinions of a broad range of consumers throughout the E.U.…

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Mcommerce consumers want more information from stores

Mobile commerce shopping trends

Shoppers want to be able to learn more about what they want, before they make a purchase. A mcommerce study performed by the Moosylvania ad agency has determined that 80 percent of smartphone owners would like to see more product information that is optimized for their devices as they shop in stores. The research also showed that half of the respondents had made a purchase between $100 and $999 over mobile. The report that was released about the study was called “The Shopping Experience in a Smartphone World”. It involved…

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M-commerce predictions for the holiday shopping season foresee heavy sales

QR Codes Christmas mobile marketing

Mobile shoppers are expected to make 20 percent of online purchases. The figures from the IMRG Capgemini Quarterly Benchmarking Index have been released, and are now revealing that of all of the holiday shopping season purchases that are made this year, it is expected that up to 20 percent could come from mobile ommerce sales. Site visits by way of smartphones and tablets should reach 30 percent during that time. The latest index showed that in the second quarter of this year, the percent of online sales that occurred through m-commerce…

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Demographics of Mobile Shoppers May Surprise You

Mobile device usage is still rising and much of it is shopping. It isn’t just the typical user doing the surfing. A survey has shown that shoppers age 34 to 54 have increased over 140 percent in just over a year. Many people are realizing they can use their mobile device to comparison shop or look for better deals or product information. More and more people are discovering the power of mobile. It isn’t just a phone anymore; it’s a tool. Shoppers are more informed and if they aren’t sure…

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