smartphone scans Archives

QR codes style barcode used in Clickable Paper

01/16/201401/14/2014 Julie Campbell

QR codes alternative clickable paper Ricoh

This alternative to quick response codes turns printed content into a range of available links. Although QR codes have been gradually growing in their popularity over a range of different uses – from mobile marketing to m-payments – they do contain certain drawbacks that have made it challenging for advertisers to create the type of interactive and print ads that they would like to be able to achieve. Many companies have been coming up with their alternatives to these barcodes, and the latest is Clickable Paper. The company behind the…

QR codes scanned daily by 2.75 million Americans

04/12/201304/11/2013 Sam Lambert

A recent survey of U.S. smartphone users has revealed that a large number use the barcodes regularly. Arbitron and Edison Research have just released the results of their most recent mobile use study, which was conducted throughout January and February, and which revealed that QR codes are being regularly used by a large number of smartphone owning Americans. The research revealed that there are a large number of people who scan the barcodes daily. The study included the participation of 2,021 people in the United States, above the age of…