smartphone scanner apps Archives

Photography and augmented reality combine to make immersive experience

02/18/201202/18/2012 John Montgallo

As technology becomes more advanced, artists are looking to create experiences that encompass all the senses. For countless years, artists have relied solely on sight to reach their audience. With augmented reality, however, they can do much more with the work they create. Portuguese artist Nuno Serrao has launched a new photography exhibition he calls Project Paperclip. The exhibition aims to combine art with technology and present an experience that many people will find innovative. For anyone to get the full experience of Project Paperclip, they must first download an…

Sotheby’s launches new QR code campaign for their high-profile properties

07/21/201107/21/2011 Sam Lambert

QR codes have been popular amongst realtors. In fact, it was small realty companies that first began using the codes in the U.S. Since then, the codes have spread and become a must-have for companies seeking to edge out their place in the burgeoning mobile marketing empire. Big-name realtors have been slow to adopt the barcodes, with many taking their time to analyze the performance of the codes rather than jump in to the deep end of the marketing pool. Sotheby’s International has just launched a new campaign using QR…

America’s QR Code Query

03/29/2011 Jorge Gonzalez

The acceptance of QR codes has been slow going. It is no surprise that, given their versatility, the codes have been popular with companies both big and small, but their use with individuals has been lackluster. Earlier this year, a report was released that showed the rate of usage for the codes had gone up by 1,200% in 2010. The results of that report, however, may belie the fact that the codes had previously been non-existent or otherwise unavailable for scanning. There are indicators that the codes are becoming more…