smartphone qr codes Archives

QR codes are the heart of a new partnership with Wendy’s

12/24/201312/21/2013 Julie Campbell

The fast food restaurant chain is now working with NeoMedia Technologies Inc. for its mobile marketing. It has recently been revealed that the fast food giant, Wendy’s, is now partnering with NeoMedia Technologies Inc. – a mobile barcode management solutions provider – in order to make the firm the exclusive service provider for QR codes for the restaurant chain’s branded promotional activities. This was revealed within a news release that said that NeoMedia’s Neosphere product will be central to campaigns. NeoSphere is the firm’s engine for enterprise grade generation and…

QR codes appearing mysteriously in Montgomery

03/28/201303/27/2013 L. Green

An oversized barcode has made its way into the downtown area and nobody knows who is behind it. Montgomery, Alabama has had a unique mobile marketing experience pop up in its downtown area, where QR codes have appeared out of nowhere and nobody seems to know their source. One of these quick response codes, for instance, was found on a power box located outside of Arts Gone Wild. That one was located on the corner of Tallapoosa and Commerce Streets. These oversized QR codes just seem to have come out…

QR codes launched for Mack maintenance program

03/13/201303/13/2013 Jesse Collins

These barcodes will be printed onto the vehicles and linked to the vehicle’s unique VIV. Mack Trucks has announced that it will now be printing QR codes onto their vehicles which are uniquely tied to the VIV of the specific truck, through the use of the MVASIST platform. The barcodes will be used to help to provide a faster response time and to improve the customer uptime. The QR codes will be installed onto the vehicle doorframes as of April. This will occur during the truck’s actual manufacturing process at…

QR codes used for Iloilo tourism mobile marketing

03/07/201303/06/2013 Jennifer Goula

The barcodes can be scanned by smartphones and are a central part of the city’s promotions. Iloilo City has just announced that it will be QR codes implemented as a part of a considerable tourism campaign in order to make the city more appealing to visitors who carry smartphones. The city will also be releasing an app that can be used by tourists to scan the codes. The City Tourism Officer, Benito Jimena, explained that the QR codes will become active for Iloilo’s campaign with the launch of the Neo…

QR codes become permanent in Turkish tattoos

02/25/201302/23/2013 John Montgallo

An ink parlor in Turkey uses the barcodes as tests for accuracy when hiring new candidate artists. Anyone who has said that QR codes aren’t permanent was proven wrong by a tattoo parlor in Turkey that is using the barcodes not only to advertise for new artists, but also to test their abilities and accuracy. The Turkish small business used this technology as an ingenious strategy to identify the most skilled candidates. The ad agency called BÜRO was hired by Berrge Tattoo, an upmarket tattoo shop located in Istanbul. The…