Mobile trends survey shows m-commerce is big for price comparisons

mobile marketing trends asia pacific

Shoppers are increasingly using their devices while in-store in order to see if they can find better prices. According to the results of a recent survey that included participants from 23 different countries, one of the greatest mobile trends in smartphone based commerce is to compare prices while actually standing within a brick and mortar store. The research also placed the United States in the top 10 for this fascinating m-commerce behavior. The survey was conducted by GfK, which looked into the mobile trends based on the behaviors of device…

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