As this form of advertising enters the mainstream, companies are finding that it is vital to attracting consumer attention. With such a large number of different channels in which to do battle for the attention of consumers, companies are starting to rethink their strategies in order to include mobile marketing in the mix, in the hopes to stand out from the rest. A growing proportion of consumers are now carrying smartphones nearly everywhere they go. This has pressured marketers, retailers, restaurants, and other companies to embrace mobile marketing, which has…
Read MoreMobile marketing generates engagement and interest
