Mcommerce has yet to lead to big sales

MCommerce

Retailers have yet to achieve consistent large sales through smartphone shoppers. Though there has been considerable hype around the subject of mcommerce over the last while, many retailers have yet to feel excited about the channel, as they aren’t yet seeing sales that make them feel that all of the effort, funds, and resources that it requires to work into a strategy are worth it. A new report has now shown that retailers may be right in their suspicions, as it generates only a small fraction of sales. Though this…

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Over one in three consumers use m-commerce

Mobile Commerce Statistics

A study performed by the Consumer Electronics Association has shown that the same devices that have revolutionized communication are now also changing the way that consumers shop, as 9 out of every 10 American consumers (about 216 million individuals) own a smartphone, tablet or cell phone, and 37 percent of them have taken part in mobile commerce in some way. The data from the research performed by this trade group based in Arlington also shows that on average, throughout the next 12 months, these consumers intend to spend about $575…

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