smartphone augmented reality Archives

MIT Lab researchers have high hopes for augmented reality

06/27/201306/25/2013 Jorge Gonzalez

Augmented Reality contect lens (not actual device)

Augmented reality could transform physical objects A team of researchers from the MIT Media Lab has plans to transform physical objects with the use of augmented reality. On the surface, the endeavor may not seem innovative in any way, but the team, which represents the MIT Media Lab Fluid Interface Group, suggests that physical objects can be reprogrammed using a simple augmented reality system. Such a system could change the features of seemingly simple objects, such as radios. Researchers develop system that can reprogram physical objects Augmented reality is often…

Augmented reality is a growing part of the retail and travel experience

05/14/201305/17/2013 Jorge Gonzalez

Augmented reality and technology Shopping trends

There have been a growing number of success stories that are encouraging companies to try more. photo via www.zaptap.com A recent success story using augmented reality in China is having a growing number of airports adopt AR technology as a part of the high tech travel shopping experience around the world. Mobile commerce has become increasingly popular among travelers and commuters. It hasn’t just been limited to augmented reality. The Frankfurt Airport has used QR codes on a wall to give travelers the opportunity to use their smartphones to…

Tesco embraces augmented reality with new venture

01/28/201301/26/2013 Stephen Vagus

QR codes and Augmented Reality Campaign for Tesco

Tesco launching a new augmented reality campaign United Kingdom retail giant Tesco has launched a new initiative that will make use of augmented reality to engage consumers. The retailer will be introducing its augmented reality venture in three of its UK stores, hoping to create a multi-channel shopping experience for consumers that are interested in the company’s F&F clothing line. Augmented reality will not be the only interactive technology that the retailer tests for its new campaign, but it is likely to be one of the most successful technologies that…

Times Internet Alive application reaches 250,000 downloads at launch

12/28/201212/28/2012 Stephen Vagus

Times Internet uses augmented reality to engage consumers Time Internet Ltd., the digital media branch of Bennett, Coleman & Co., recently launched its Alive augmented reality application. The application is meant to bring more dynamic content to the company‘s print media. According to Times Internet, the application was downloaded 250,000 times on the very first day of its launch, making Alive one of the more successful augmented reality applications currently on the market. The successful launch of the Alive application may provide further evidence that augmented reality has the capability…

Augmented reality edition celebrates 40th anniversary of Pong

12/06/201212/04/2012 Julie Campbell

The old but always popular video game has come a long way and has crossed into new technology. Just in time to celebrate the 40th birthday of the famous and every loved video game called Pong, a new version of the game has been released that will allow smartphone users to play using augmented reality technology. The game’s release is already making mobile news and has cult followers very excited. The game itself was exceptionally basic, made up of sticks and dots on a black screen. The earliest version of…