Tag: smartphone AR

Augmented reality allows a T-Rex to leap from printed pages

Julie Campbell
augmented reality idinosaur

Certainly, the last thing you’d want is a real dinosaur wandering through your living room, but the AR variety is different. Though dinosaurs have been extinct from the Earth for many millions of years, the use of a smartphone or tablet and an augmented reality app can have Tyrannosaurus Rexes leaping out of the page of a printed book. This can help to much more effectively illustrate what is being described on the page. The latest features available in the iDinosaur book, include augmented reality through the use of a…

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Augmented reality is a growing part of the retail and travel experience

Jorge Gonzalez
Augmented reality and technology Shopping trends

There have been a growing number of success stories that are encouraging companies to try more.   photo via www.zaptap.com A recent success story using augmented reality in China is having a growing number of airports adopt AR technology as a part of the high tech travel shopping experience around the world. Mobile commerce has become increasingly popular among travelers and commuters. It hasn’t just been limited to augmented reality. The Frankfurt Airport has used QR codes on a wall to give travelers the opportunity to use their smartphones to…

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Augmented reality promoted in electronics show through “Magic Remote”

Jennifer Goula
Augmented Reality

The LG consumer electronics brand has launched a new AR device for Smart TV. LG’s presence at the Gadget Show Live included a new augmented reality “magic remote” device that was being plugged through their “The Magic is In Your Hand” experience. The new device allows gestures and voice commands to operate a consumer’s Smart TV. The augmented reality experience featured a device that would allow consumers to use their voice commands and gestures to use their Smart TVs. It was also being demonstrated at a number of different shopping…

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Augmented reality political campaign used in Kenya

Sam Lambert

  The prime minister is using mobile technology as he runs for president of the country. Kenyan Prime Minister Raila Odinga has announced that he is using mobile marketing in the form of augmented reality through Aurasma, in order to help to boost his campaign for president of the country. There are now over 100 different countries that are using Aurasma’s services and technology. Although QR codes were widely used in campaigns during the American presidential election, Kenya is leading the way by taking mobile technology a step further in…

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