AT&T is offering small and medium businesses a new Messaging Toolkit, which allows them to offer their customers real-time special offers, promotions, and product updates that can help them to bring their companies to the next level. The toolkit gives these companies the opportunity to take advantage of multimedia mobile marketing solutions in a do-it-yourself format which can be accessed from a web-based cloud platform that is simple for them to use. The Messaging Toolkit by AT&T has everything that a small or medium size business needs to implement a…
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Mobile marketing entrepreneurs find significant opportunity in the low number of mobile sites
Nielson and AT&T have released the results of a recent study that showed that among all mobile searchers, 43 percent will follow up their queries by heading to visit the business’s physical location. Furthermore, 22 percent of the searchers will actually make a purchase once they have visited the store. Mobile marketing entrepreneurs are only just now spotting this opportunity and are starting to take advantage of it while the number of mobile websites remains low. Though smaller businesses have found it increasingly hard to try to compete with what…
Read MoreNew service provides businesses with tools for DIY smartphone apps
Action App Corporation subsidiary, Andiamo Corporation, has unveiled a new service that will make it easier for companies to build feature-rich smartphone apps that can be used for effective mobile marketing. These apps will include the ability to use SMS text marketing – unlimited at no additional cost –and will add the business icon directly onto the handset of the user in order to drive awareness. ANDI CEO, Dustin Secor, said that every business that has a site now faces the responsibility of making that information available in a mobile-friendly…
Read MoreBizness Apps announces new m-commerce solution
Rapidly-growing startup, Bizness Apps, provides small- and medium-sized businesses worldwide with effective mobile business applications, and has now announced that it will be offering Mobile Carts, a mobile commerce solution. The new Mobile Carts solution will provide Bizness Apps clients with the simplest, fastest, and most affordable way for a company that is currently restricted to e-commerce to develop their offerings to provide their customers with an m-commerce option, as well. This mobile commerce platform is a do-it-yourself tool that permits any business to create, edit, and manage apps within…
Read MoreGoogle spots important weakness in m-commerce
While m-commerce is still taking hold of a growing portion of the shopping market for the holiday season, the majority of the top advertisers on Google have damaged their opportunities for maximizing the potential of the trend by failing to offer a mobile optimized website. This, regardless of the fact that research from Google itself has demonstrated that the amount of interaction between consumers and businesses by way of mobile increased by almost three times between 2009 and 2011, and that this number continues to rise. In fact, 79 percent…
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