QR Code Press

Mobile solutions for the small to medium size business owner

03/07/201204/14/2014 Guest Post

Mobile Web use is exploding! With almost 1.2 billion mobile Web users in the world, there will be more mobile devices browsing the Web than computers very soon. 50% of all local searches are already done from a mobile device. This growing trend makes it essential for small-medium businesses to have a mobile-friendly website and a mobile marketing strategy in place. Mobile-friendly websites benefit customers, and in turn the businesses. Roveb is a growing startup working on mobile Web technology, that’s helping small-medium businesses to engage their mobile users, increase…

QR codes find love with local business mobile marketers

02/23/201202/23/2012 Julie Campbell

Mobile marketing platform, BestBuzz, uses dynamic QR codes in order to provide consumers with various types of rewards while generating hype about different brands using social media, making it a very successful choice for local businesses who used these promotions for this year’s Valentine’s Day. The Valentine’s Day campaigns ran from January 30, right through to the end of February 14, and were designed to have consumers use their mobile devices and the BestBuzz mobile app to scan a special heart-shaped QR code. Scanning the “buzz code” gave the mobile…

Marketing with mobile for small and medium businesses in 2012

12/31/201112/31/2011 Sam Lambert

As 2011 comes to its end, marketers are looking into the next year to help to predict how mobile marketing for small and medium businesses (SMBs) will look. The dominant belief is that 2012 will be filled with many different mobile marketing opportunities, including many that have not yet been considered. This year’s figures are already showing that SMBs are largely taking on mobile. In fact, a study by BIA/Kelsey, called “Local Commerce Monitor” showed that 87 percent of businesses of that size are already spending almost a quarter (24…

Mobify helps smaller businesses to make an online presence

12/19/201112/20/2011 John Montgallo

Many small businesses are seeing the growth that mobile commerce has experienced over 2011, particularly during the holiday shopping season, and are wondering whether or not it is appropriate for them to market through these channels. According to Mobify’s CEO, Igor Faletski, there is no single answer, but there are ways to make the right decision. To start, Faletski says that a business must find out how much of its regular website traffic is coming from a smartphone or tablet device. This isn’t difficult information to obtain, as most quality…

Consumer awareness of QR codes still lacking, may divide the marketing industry

11/01/201111/01/2011 Stephen Vagus

Consumer awareness of QR codes seems to be lacking in the U.S. Recently, USA Today reporter Jefferson Graham visited the set of CBS’ Let’s Make A Deal where he surveyed the audience on what they knew about the blocky codes. Not surprisingly, Graham found that only 30% of the audience knew about the codes and had used them before. The other 70% did not know that the codes existed at all. Graham’s findings, though limited in scope, are backed by recent reports from comScore, a market research firm, regarding QR…