Mobile marketing and social media are rising in popularity among small businesses

mobile marketing spending worldwide

Smaller and medium sized companies are increasing their spending on the channel. A new survey by Local Commerce Monitor, which was conducted by the BIA/Kelsey research firm has shown that spending on mobile marketing is on the rise among small to medium sized businesses (SMBs). A larger amount of overall advertising budgets is being designated for smartphone and tablet channels. The mobile marketing report is based on research that was conducted online in a partnership with Ipsos. What it determined was that the average spending among SMBs for smartphone advertising…

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Mobile marketing appeals to small businesses of every kind

small business mobile marketing

Merchants from hair salons to sandwich shops are finding it effective. Small businesses that have never been able to use online advertising techniques practical for sharing information about their promotions are now discovering that mobile marketing can provide the affordability and results that they have been waiting for all this time. The number of features available is helping them to link to and convert many consumers. Hair salons, for example, can use text messages to inform consumers regarding special offers, or can remind them that they have an appointment coming…

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Small business growth is still driven by mobile commerce and marketing

Mobile ads study Marketing app downloads

Entrepreneurs examining accomplishments over the last year find that smartphones and tablets stand out. As the last year’s developments and progress are recognized for National Small Business Month, which falls in May 2012, this most important economic sector in the United States is acknowledging the importance of mobile devices in driving their growth. This was supported by the publication of the most recent Small Business Mobile Survey by Group Inc., which examined the growth of this sector and the resources and tools that are central to its successes. The…

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AT&T announces new small business mobile marketing options

Mobile Marketing for Small Business Owners

The telecommunications provider has broadened its portfolio to meet increasing demands. AT&T has announced that it is extending its mobile marketing barcode services so that small businesses will be able to take advantage of its benefits. The company made this announcement in response to its survey, in which it discovered that out of every five small businesses, three had intentions to spend more on advertising and promotions through smartphones and tablets in 2012. The AT&T Mobile Marketing Survey indicated that smaller companies are attracted to barcode services. Organizations of this…

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