small business mobile marketing Archives

Top 3 Important Things Overlooked by New Business Owners

09/18/201709/19/2017 Julie Campbell

Starting a new business is a lot of work and new entrepreneurs are required to keep a huge number of different concepts, ideas and steps in mind as they get started. Among all the important efforts that must be made, there are many that can easily be overlooked, despite the fact that they are quite important to that company’s success. A combination of inexperience, excitement and a rapidly evolving business ecosystem can easily cause a new business owner to miss certain vital points that would otherwise keep things going in…

QR codes still requiring some trial and error by small businesses

09/16/201309/14/2013 Julie Campbell

As even marketers with considerable experience and budgets struggle with the ideal use of the barcodes, so do smaller companies. Although it is reaching the point that QR codes can be found virtually everywhere that there is marketing, from product packaging to flyers, and from billboards to brochures, companies – large and small – are still trying to discover exactly how to take advantage of what they have to offer. The true potential of quick response barcodes still has yet to be reached, despite the fact that they are broadly…

Mobile marketing is now critical to small businesses in US

07/26/201307/23/2013 John Montgallo

A recent study is revealing that smartphone penetration is making it vital to advertise over this channel. According to the latest study from Pew Research, most Americans are now smartphone owners, which means that the potential for mobile marketing is an enormous one throughout the United States. A new research report has been issued that has revealed the impact on small businesses in the U.S. According to Michael Berner, the president of the firm that released the report, Mobile App Source, the penetration of smartphones indicates a“Mass societal shift to…

Mobile marketing provides small businesses with new opportunities

06/13/201306/11/2013 Jorge Gonzalez

Smartphones have made it possible for smaller sized companies to reach consumers more effectively. Traditionally speaking, advertising has been a very costly affair, and broad scale campaigns have been restricted primarily to massive corporations who have the budget required to pay millions of dollars to film and air commercials on television, for example, but mobile marketing may be changing the playing field to a certain degree. The ability to effectively advertise using smartphone technology has allowed widespread ads to become affordable. This is especially true when it comes to mobile…

Mobile Website: Optimizing Websites to Work Better on Phones

04/14/201304/13/2014 Guest Post

Make Your Site A Mobile Website One of the hottest discussions these days is about how websites can be designed to deliver optimum performance on mobile phones. To figure this out, you need to know what the differences are between a computers’ OS and that of the smartphones. Knowing these differences would enable you to make useful fixes which in turn would help your websites run smoothly on the addictive and ubiquitous mobile platform. Assessing Phone Performance Knowing how your website works on mobile phones right now will give you…