small business advertising Archives

AT&T study results show that small businesses are using more mobile

02/17/2012 John Montgallo

Mobile Marketing for Small Business Owners

The results of a recent survey by premier communications holding company, AT&T, called the “Small Business Technology Poll” have just been released, and they show that small businesses are continuing to use an increasing amount of the latest wireless technologies, such as 4G devices, tablet computers, and GPS navigation mobile apps. Within the poll, it was also discovered that 96 percent of small businesses are using wireless technologies as a part of their regular operations, and almost two out of every three of those businesses (63 percent) said that it…

Gathering of business owners will be made aware of the existence and value of QR codes

07/20/2011 Jesse Collins

Later this week, local business men and women of Rocky Hill, Connecticut, will be gathering at the city’s Chamber of Commerce to participate in a monthly networking gathering. The monthly meeting has long been a place where business owners could come together to collaborate or share new ideas. This month, the topic of QR codes will be discussed in some length. The codes have been gaining popularity throughout the state – indeed, the country – and businesses both big and small are growing eager to take advantage of the blocky…

Referrals are the best, no big surprise, but mobile testimonials might just take the cake!

05/22/201107/02/2011 Stephanie Beck

Small businesses rely on a variety of tools to keep them in the favor of consumers. Service-based businesses, such as lawn care and roofing services, tend to depend more on word-of-mouth. It certainly is a powerful form of passive marketing. According to a study conducted by Harris Interactive, a global market researching firm, 70% of consumers consider reviews and referrals when determining which service to use. Now these small, local businesses are finding a new way to give customers something to talk about by using QR codes. Those that rely…

QR codes going BIG in the U.K.

04/07/201104/20/2011 Stephen Vagus

The city of Lincoln in the United Kingdom is starting to follow the QR trend as the codes make their way to the City Centre where they will be featured in shop windows. The codes will be used to offer customers exclusive deals and discounts on merchandise. Many are finding the codes to be a better option for their promotional efforts than conventional advertising. For one, the codes are vastly less expensive than traditional advertising. They are also easily generated and printed. Lincoln is just another in a long line…

When two worlds collide

04/02/2011 Stephen Vagus

The use of QR codes is gaining traction in the print world. As technology evolves, the print industry is looking for ways that it can adapt and keep up with people’s interests. The two industries have been in conflict for many years and, for the most part, both have been unable to succeed over the other. As QR codes rise to prominence, a new line of thought is developing, one that suggests that technology and print can work together instead of competing against one another. The codes are becoming a…