CommerceTel Corporation announces its selection as the UFC mobile tech partner

Ultimate Fighting

Award-winning proprietary mobile marketing solutions and technology provider, CommerceTel Corporation, has announced that it has been selected by the Ultimate Fighting Championship (UFC) in order to provide mobile marketing strategies for device users, such as text alerts, voting, and initiatives for in-venue and in-broadcast special offers. The UFC is currently the sports organization with the most rapid growth worldwide, providing the top events for mixed martial arts (MMA) that are available to nearly one billion homes around the globe. The UFC was first broadcast on network television in November 2011,…

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Mobile websites and text message marketing form a solid strategy

Mobile Marketing

In the newly created world of mobile marketing, the combinations and techniques are always being tested and recreated in order to determine what can be used to most effectively engage customers and generate revenues. It may not be obvious why at a first glance, but mobile websites and text messaging, together, are being called one of the most powerful combinations in mobile marketing. With text message marketing, a shortcode can be used to allow the user to interact with your company or your brand. The interaction begins when the user…

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CTIA program zooms in on mobile marketers who don’t comply

Mobile Marketer

The CTIA text messaging assessment program for the mobile marketing industry is now taking focus on companies that are not complying with the Mobile Marketing Association (MMA) consumer best practices. This nonprofit membership organization includes international participants and represents the entire industry for wireless telecommunications. Marking the beginning August 1, 2011 of the CTIA-The Wireless Association’s enforcement of the monitoring program for the industry. In conjunction with Wireless Media Consulting, Inc. (WMC), the CTIA will be auditing text messaging programs in order to spot and remove the SMS messages that…

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