Surveys show it creates a stronger connection with retailers than Facebook or Twitter. Though social media marketing has become wildly important over the last couple of years – particularly with the rapidly increasing penetration of smartphones – actually knowing how to go about using it and choosing the platform(s) on which to concentrate has presented somewhat of a challenge to retailers and marketers. For example, though Facebook is still the social network leader, with its membership nearing a billion, and over 425 million of them access their accounts using their…
Read MoreSocial media marketing research shows Pinterest as most important platform for engagement
