Mcommerce has yet to lead to big sales

MCommerce

Retailers have yet to achieve consistent large sales through smartphone shoppers. Though there has been considerable hype around the subject of mcommerce over the last while, many retailers have yet to feel excited about the channel, as they aren’t yet seeing sales that make them feel that all of the effort, funds, and resources that it requires to work into a strategy are worth it. A new report has now shown that retailers may be right in their suspicions, as it generates only a small fraction of sales. Though this…

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