Sephora gets a new makeover of the mobile kind

Sephora augmented reality

Top cosmetic company pulls out the app card with new mobile campaign. Sephora’s latest makeover has nothing to do with the vast range of beauty products that it sells, but is instead a brand new social and mobile marketing strategy including an app, a site, and a personalized web experience. This global beauty chain, which has over 1,600 locations around the world, has turned its strategy upside down and has brought its American digital operations up to a new level, with a whole new personal experience on the web, an…

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