Innovative QR code supermarket may be a hoax dreamed up by leading advertising agency

Busy Seoul Subway Station

Two months ago, a virtual grocery store showed up in a subway station in Seoul, South Korea. The store was packed with digital merchandise with each product having its own QR code. When scanned, the codes would open a virtual shopping cart on a user’s smart phone allowing for their items to be stored. From that point, customers could purchase their products, which would be delivered to their homes the next day. While the initiative is certainly innovative, it may have been a hoax, according to the Hankyoreh 21, a…

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Another one rides the bus!

QR codes have hit the metropolitan public transit system of Seoul, Korea. Officials have placed the code on each of the city’s 6,300 bus stops. When scanned, the code offer’s the user with real-time information on bus services, schedules, and current location. Available in a number of languages, the service caters to the large portion of the society that relies on public transport to conduct day-to-day activities and business. The service will also be of benefit to foreign tourists as it will provide them with information regarding directions and points…

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