QR Code Press

Facial Codes investigates the link between people and photography

03/15/201203/15/2012 Stephen Vagus

QR codes and art are colliding once again, this time by the work of Singapore photographer Kamarule. The photographer has launched a new series called Facial Codes. The series aims to explore the relationship people have with 2D images. As an art form, photography has enjoyed a great deal of appreciation over the past several years. Photographs have become a large part of people’s lives and many use them to express their emotions. This relationship is often very complex, leading Kamarule to investigate the matter more thoroughly. The Facial Codes…

Restaurants get their own application to help connect with mobile patrons using QR codes.

03/10/201203/10/2012 Stephen Vagus

Likewise Social Media Solutions, a social marketing and management firm based in Canada, has launched a new QR code application that aims to help restaurants connect with mobile consumers. The application is called QR-IQ and its goal is to make static advertisements and information available to consumers more dynamic. The new application is available to any restaurant that has an interest in using QR codes. The codes generated by the application can be scanned by any barcode scanning application that consumers can get their hands on. QR codes are becoming…

Competitrack report shows QR codes’ rise to stardom in 2011

03/03/201203/02/2012 Stephen Vagus

Competitrack, a full service advertising tracking firm, has released a new report concerning the performance of QR codes in 2011. Last year, QR codes exploded in popularity, appealing to a multitude of companies looking to connect with consumers with smart phones and other mobile devices. Though the codes had been around for years in Asian markets, they were still very new in the West, where consumers had little experience with such technology. Competitrack’s report suggests that that unfamiliarity is rapidly evaporating. The firm analyzed some 7,300 advertisements using datamatrix barcodes,…

Heineken incorporates QR codes into the Open’er Music Festival for better attendee connections

02/18/2012 Julie Campbell

Heineken has revealed the results of providing attendees with free QR code stickers at the company’s 2012 Open’er Music Festival, to spread its brand message, “Open Your World”. Last summer’s Gdynia, Poland festival saw Heineken with computers set up so that attendees could create short messages that describe themselves, then convert that message into a QR code and print it out onto a sticker, called a “U Code” by the company, that they could wear while they were at the event. According to the Poland marketing manager for Heineken, David…

EMS Internet launches new campaign to promote use of QR codes

02/15/2012 Stephen Vagus

EMS Internet, a marketing and web design company based in the UK, has launched a new initiative that aims to promote awareness of QR codes amongst consumers. In the past, the company had erected large QR codes around its office building. Now, the codes will go mobile, as they will be attached to a pickup truck. The company hopes that the code will attract attention and make people more familiar with the codes. The company is well versed in the use of QR codes so consumers will not have to…