Lake Image Systems has implemented an automated solution at REYNDERS label printing. This new automated solution has been designed to inspect and authenticate the secure technology of ScanTrust QR codes on anti-counterfeit packaging. Counterfeiters are a real problem for many brands. Counterfeit packaging is a problem for numerous brands including retail, pharmaceutical, cosmetics, agro-chemicals and beyond, according to a Lake Image Systems press release announcing its automated verification solution for ScanTrust QR codes. The unique quick response codes from ScanTrust that are printed onto labels and packaging help to prevent…
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Pernod Ricard turns to QR codes to fight counterfeiting
QR codes to be a part of all packaging by April 2014 Pernod Ricard, a French beverage company, has announced that it will be introducing QR codes to all products packaged in China by next April. The company believes that the codes can provide some benefits to consumers, allowing them to access information concerning the company’s products. The codes will not only be used to provide consumers with information, however, as Pernod Ricard will also leverage the power of QR codes in an attempt to combat counterfeiting. Counterfeiting proves problematic…
Read MoreApplied DNA Sciences releases new type of secured QR codes
The company has launched a new DNA-secured form of the quick response barcode. Applied DNA Sciences, Inc. has just unveiled its brand new style of QR codes, through a new security tool called digitalDNA. This product is meant to broaden mobile communication flexibility by providing access to instant, cloud-based data that is secure through the complete uniqueness of DNA, to make authentication quick, easy, and definitive while it also offers the opportunity to develop an entirely new and exciting customer interface. digitalDNA use a botanical DNA marker sequence combined with…
Read MoreDynotag introduces next generation QR codes that offer new protections to consumers
Dynotag, a technology company based in Seattle, Washington, has released a new line of innovative QR code products and services. These products and services are designed to make QR codes more intuitive for consumers and businesses, both tech-savvy and otherwise. They are also meant to give consumers peace of mind in a time when cybersecurity is becoming a major concern. Though QR codes are a popular tool for marketers, hackers are finding uses for the codes as well. The potential threat of identity theft has been one of the reasons…
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