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The ABC’s of mobile marketing and why your business needs to know

07/10/201107/10/2011 John Montgallo

Despite the upsurge in the release of technology news regarding mobile payments, the companies involved, and how much it will be worth over the next few years, consumers remain confused about what mobile payments are and what they will mean to them. In response, industry experts have laid out the most important basic points. Mobile payments were designed to make payment transactions more convenient, using different kinds of technology, from near-field communications (NFC) to direct mobile billing. These are already increasing in popularity worldwide. By the year 2015, it…

Mobile Marketing Strategies Summit: Part II Report

04/30/201105/01/2011 Stephen Vagus

Mobile marketing is the future, according to the speakers at the first Mobile Marketing Strategy Summit in San Francisco, California. The mobile marketing industry is taking off and its ascending flight has caught the eye of some of the most influential web-based companies in the world. The term “mobile” encompasses any electrical device that isn’t burdened with a wire. Naturally, such devices appeal to marketers as they tend to be inseparable from their owners. Given the popularity of the iPhone and Android smart phones, it’s no wonder people are beginning…