sears mobile strategy Archives

Sears uses mobile commerce to bring people into stores

12/10/201512/09/2015 L. Green

Sears mobile commerce website performance

The department store is working to turn its growing smartphone based traffic into in-person visits. Sears Holding Corp. has taken on a new strategy that has been designed to use mobile commerce to draw online traffic into actual brick and mortar stores in order to increase the number of purchases that are made in person. The retailer has now updated its mobile app to include a range of new features to improve in-store shopping. The Sears app has now been designed to enhance the mobile commerce experience by offering a…

Sears mobile sees growth in double-digit proportions over the weekend following Thanksgiving

11/30/201111/30/2011 Julie Campbell

Over the Thanksgiving holiday weekend and the Monday that followed (Cyber Monday) Sears customers were using their mobile devices to shop for products, make purchases, and pick them up at the store, providing the retailer with double-digit increases. Sears has placed a significant focus on mobile throughout 2011, as it intends to expand on its current mobile offerings so that customers will have a full line of features available. This year, the mobile strategy for the retailer has included additions that include providing consumers with a larger number of options…