Keynote Systems identified a slowing on the mobile optimized site due to the holiday ad. The sears m-commerce website added an add to its home page in order to advertise a Presidents Day sale, but according to Keynote, it only managed to decrease the site’s performance by adding a full second to the load time. When Sears changed its design, the company’s performance dropped considerably in the ranks. According to data from the Keynote Mobile Commerce Performance Index for the week that finished on February 17, Sears managed to do…
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Mobile commerce for holiday shopping getting revved up at many retailers
Sears and Kmart have announced new mobile point of sale in-store efforts. Two more major players have joined the wave of retailers that are implementing in-store mobile commerce programs, as Sears and Kmart have equipped their associates with tablets and point of sale devices to help get the stores ready for the holiday shopping season. A growing number of mass merchants are making a similar effort to help beat long in-store lineups. The store associates will also be able to use their mobile devices for additional mobile commerce efforts, such…
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