How to Build an Effective SEO Team

Whether you’re building a team from scratch, you’re expanding your team, or you’re starting a new online-based business that will rely primarily on SEO, the people who are part of your team are integral to your success.  Building an SEO team will be what could ultimately drive your business growth.  There are technical considerations that come with building a team. For example, you’ll have to create an infrastructure where everyone can securely access the resources they need to do their jobs with minimal friction.  Before you can get to those…

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Top Local SEO Tips for Small Businesses in Arizona

Any small business that sustained during the pandemic will tell you; they did so by staying focused on retaining customers and tightening the budget. However, it’s possible to expand online presence and get more customers through SEO. Before the pandemic, almost 50% of Google searches were local, and there was a huge growth of 250% in the local “near me” searches. In the last few years —especially during the pandemic— SEO or Search Engine Optimization has become a core part of every business’s marketing strategy. For the uninitiated, SEO is…

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SEO Guide 101: How to Create a Killer Strategy For Physiotherapy

Trust and reputation play a significant role in the success of many physiotherapy pain clinics in Kitchener and surrounding areas. Showing that you are an authority in your industry is key to standing out from the competition and attracting the attention of your clients. On the other hand, if you do not have a solid digital marketing strategy, it will be exceptionally challenging to achieve your goals.  Luckily, search engine optimization (SEO) can support all your online marketing efforts. With the right strategy in place, you can use the Internet…

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What You Should Be Looking Out for in Search Engines

Search engines have been in existence for a long time and they’ve become an integral part of modern day life. However, it’s important to stay aware of what’s going on in search engines and how best to optimize your website in order to get the desired results. It is important that you utilize the various features that come with search engines such as their autocomplete, spellcheck, and autonumbers. You should also be looking into alternative search engines such as Yahoo! or DuckDuckGo that provide better results than Google when it…

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Making Your Website An Asset, Not A Liability

Social media marketing strategy quality book reviews

Start a business, build a website. They go hand-in-hand. It’s more than just online sellers who need a good site to feed their business. Literally any business can find new customers, stay in contact with established ones, and build their bottom line by operating a good website. But like anything, a website is a two-edged sword. If you don’t handle it correctly, it can cut you deep. There are three major areas where a lack of attention to your website can do more harm than having no website at all.…

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