Seamless brings its QR code mobile commerce service to Spain QR codes have been around for years, but only recently have these barcodes begun seeing use as mobile commerce tools. Seamless, a mobile payments firm, has launched a new service in Spain that will leverage QR codes as a way to engage mobile consumers. The service is called SEQR has already gained traction in other markets, including Sweden and Germany, but it may help bolster the somewhat slow-moving mobile payments sector in Spain. SEQR leverages the power of QR codes…
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McDonald’s to launch mobile commerce projects in Belgium
McDonald’s makes a move on mobile commerce McDonald’s has been experimenting with mobile engagement recently. The company has been adorning food packages with QR codes in an effort to connect with mobile consumers more effectively. Mobile commerce has now caught the attention of the fast food corporation and it plans to begin testing a new NFC-based payment service in Belgium in 2014. McDonald’s will be working with Seamless, a Swedish mobile payments firm, for this initiative. Seamless to support new mobile commerce venture Seamless has partnered with the Bpost Bank…
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