NFC marketing campaign to kick off in Canada this summer

Toronto Mobile payments

Campaign to reward consumers with free movies and tickets Astral Out-of-Home (OOH), a leading out-of-home advertising firm based in Canada, has announced that it will be teaming with Scotiabank for a new NFC marketing campaign. The campaign will be launched in the Toronto area, targeting young adult consumers and movie enthusiasts. NFC technology was chosen for the campaign because of its interactive capabilities. The campaign is expected to launch within the coming weeks and last throughout the summer season. SCENE posters to be equipped with NFC tags OOH will develop…

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