Augmented reality ads attack Vienna with a zombie invasion

the walking dead zombies augmented reality marketing

A digital signage campaign in the city is helping to launch the fifth season of “The Walking Dead”. The hit television show called “The Walking Dead” has started its fifth season in the United States, but when the zombie focused series prepared to air in Austria, its marketing campaign included a unique augmented reality element that added a gory boost to its signage campaign in Vienna. For two days, the city featured a “Scary Shelter” in a frightening experimental mobile marketing campaign. Sky Austria, a television network, and Gewista, an…

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