QR codes at ReapSo designed to increase appeal of scanning

reapso qr codes marketing app

This Michigan based startup company has found a way to make the barcodes stand out. ReapSo, a startup company based in Farmington Hills, Michigan, has come up with a mobile app that provides loyal customers with a way to earn fun rewards through the use of QR codes, boosting the appeal of scanning these barcodes. The mobile app officially went live in January, and had already broken the 500 customer mark in 3 weeks. The mobile app from ReapSo gives smartphone users the ability to scan unique QR codes that…

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QR Code stores big hit in 2013

qr code virtual stores

Dutch Startup to bring pop-up virtual store to the public After Tesco launched its QR Code virtual store for the homeplus formula in 2009, the number of QR Code stores has been increasing with double digits. In 2012 over 300 QR Code stores were published worldwide and over 2000 have already been announced for 2013. With the rise of mobile commerce, retailers are finally integrating their online and offline channels. According to Forrester research , mobile retail and travel spending grew by 80% in 2011 and is expected to more…

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QR codes are common, but so is their poor use

QR Codes

Though quick response barcodes are widely used, many companies still aren’t applying them well. Though QR codes are providing a wonderful opportunity for brands to bridge the gap between the real world and the digital universe, many companies have yet to figure out how to provide any level of engaging consumer experience. This poor user experience is leading consumers to shy away from continuing to scan the barcodes. Fortunately, as the use is still relatively new, there are enough consumers out there who have not yet scanned QR codes that…

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QR codes successfully implemented by small unique beer company

Beer Bottle QR codes

The owner of 50 Back Brewing Company has launched a highly successful mobile campaign. Though Kimberly Rogers, the owner of 50 Back Brewing Company, generated free QR codes for her company a year ago, it wasn’t until just recently that she discovered how to best implement them for her business needs. Rogers was able to develop a massive mobile marketing campaign that was highly popular. After first reading about QR codes in a marketing blog, Rogers though that the technology looked “neat” and that “We should get one.” She felt…

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QR codes solution used by Emerald Packaging for grocery products

Jolly Green Giant QR Codes

These barcodes are both smartphone and human readable with a simple scan. Emerald Packaging, a leading supplier of fresh produce packaging, is now offering consumers who have smartphones an additional way to learn about their foods through the use of QR codes. Scanning the barcodes helps consumers to discover the origins of the products they are buying. The unique QR codes that are both smartphone and human readable, have become possible through Domino USA’s installation of digital ink jet printing equipment. The company, which is based in California, manufactures packaging…

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