California Giant Berry Farms has announced that they will be emblazoning their packaging labels with QR codes as a new way to engage consumers. The codes will be featured on all packages, often called clamshells, during the harvesting season. The company will also host weekly drawings which consumers can enter by scanning the code. The code resolves to California Giant’s mobile website and gives them the opportunity to enter a contest to win up to $100. Winners are chosen weekly and announced via the company’s Facebook page. Participants may choose…
Read MoreTag: scanning codes
Travelers and residents benefit from new scanning capabilities in the U.K.
The United Kingdom is beginning to use QR codes more regularly. The Herfordshire County Council has decided to use the codes to help residents and visitors access travel information. The council has set up a website that the codes will be linked to and those that scan the codes will have direct access to public transport information. Hertfordshire is the first to implement the codes in the south east region of the UK. The codes will be available at bus stops as well as online. Scanning the code will also…
Read MoreNebraska appeals to travelers through the ease of code
Nebraska has taken a bold step in engaging travelers with their 2011 Nebraska Travel Guide. The 176 page, annually printed guide will feature interactive content through use of QR codes. Scanning the codes with any smart phone will take readers to informational videos, high-flying landscape tours and notices for upcoming events in the state. The mobile website, set up 3 months ago in preparation for this year’s guide, will immediately let visitors peruse through information on attractions and recreational activities. “We’re empowering travelers to be flexible with their planning,”…
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