Mobile marketing gaining a strong foothold with consumers Scanning QR codes is becoming more popular amongst consumers throughout the world. The codes are often considered an ideal tool to reach out to those with mobile devices, such as smart phones and tablets. Indeed, the codes have been a powerful boon for the mobile marketing industry, which has seen a great deal of progress in recent years due to how QR codes are being used. Many consumers are still unfamiliar with the codes despite how often they are being used. This…
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Along the path to purchase, so it’s important that brands incorporate a mobile strategy that utilizes innovative tools like QR codes
World mobile barcode system leader and ScanLife creator, Scanbuy Inc., has announced a partnership with Triad Retail Media – a leader in the marketplace for the creation, management and operation of digital media programs for retailers – in order to provide the retail clients of the latter company with the mobile QR code services of Scanlife. Retailers are now finding that it’s impossible to ignore the number of consumers who are now carrying mobile phones and that the QR code scanning activity skyrocketed in 2011. Therefore, they are starting to…
Read MoreResearch from Scanbuy shows awareness and adoption of QR codes solid among American marketers
A recent study performed by Scanbuy, Inc. – the creator of the mobile barcode platform, Scanlife – has shown that marketers in the United States are very aware of two dimensional barcodes and they are adopting this technology quite solidly among many industries. The study included the participation of over 100 marketers from businesses ranging from small to quite large, and within industries such as retail, healthcare, and entertainment. Its results showed that half of the key decision makers are already using the technology as an element of their overall…
Read MoreScanbuy study shows majority of marketers to adopt QR codes in the near future
The viability of QR codes in a changing market that is becoming more focused on mobility is much debated amongst marketers and companies looking to catch the attention of tech-savvy consumers. Scanbuy, a leading mobile barcode company, has released a new study concerning the matter. The study notes that, despite the rampant unfamiliarity of the codes amongst consumers, businesses are taking a keen interest in QR codes. Indeed, the codes are becoming so popular in the marketing world that the majority of advertisers may be using them in some way…
Read MoreScanbuy report shows the growth of QR codes throughout 2011
Scanbuy, a leading 2D mobile marketing company, has released the latest results on the performance of several QR code campaigns that have formed over the past year. The report, called ScanLife Q3 2011 Trend Report, details how well QR code campaigns have fared and in what fields they have seen the most success. According to the report, the popularity of the codes amongst consumers and businesses has skyrocketed this year due to growing awareness of the codes and more effective marketing strategies. The report shows that in the third quarter…
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