QR codes find their way into India’s club scene with mixed results from consumers

QR Code Tracking

QR codes are making their way to the clubbing scene in India. The Turquoise Cottage club in Delhi has begun using the codes as away to keep track of patrons. This is a new environment for QR codes, as they have been mostly used in marketing and promotion. Clubs regularly use stamps to keep track of visitors, especially those that are not of legal drinking age. The concept of interactive stamps is quite alluring to clubs as they will be able to use these stamps to engage patrons in a…

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