Save the Children adopts augmented reality to reach out to supporters of children’s rights

mobile commerce Australia

Save the Children, a charity organization that promotes children’s rights, has launched a new initiative that leverages emerging technology to raise awareness of children in need. The organization has embedded a new digital magazine in its newsletter that can be accessed through the use of the Aurasma augmented reality mobile application. This marks the first time Aurasma has ever been used in connection with a charitable organization. When the digital magazine is activated with the app, smart phone users can flip through its pages to find information on a number…

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