NFC technology can be used for much more than mobile commerce thanks to new app from the Android Market

Social Media Marketing

Today, much of the news regarding NFC technology revolves around how it can be used for mobile commerce. The technology, however, can be used for much more than making payments from a smart phone. For those more interested in social networking than mobile commerce, a new app has come to the Android Market. The app is called Add Friend and it utilizes NFC technology to connect people via Facebook. The app aims to streamline social networking in the real world for those with NFC-enabled smart phones. NFC chips, such as…

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Starbucks in the United Kingdom to begin mobile payments in January 2012

Starbucks Mobile commerce

Starbucks has announced its decision to launch its new mobile app after having experienced notable successes in the United States with over 20 million mobile transactions. This new service is designed to generate more registrations for the Starbucks Card program, which provides customers with an incentive to buy with advantages such as less expensive filter coffee or free syrup. Earlier in 2011, it looked as though Starbucks might be considering implementing near field communication (NFC) technology-based mobile payments after the release of the Barclaycard and Orange collaboration called “Quicktap.” This…

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Consumers prepare for the rise of NFC enabled devices for mobile payments

Mobile platform commerce Shopping

  As an increasing number of mobile device companies announce their intentions to release products that contain a near field communications (NFC) chip, consumers are preparing themselves to begin using these devices to replace their wallets and handbags for making purchases.  Google, for example, has already come up with the Nexus S cell phone from Samsung Electronics, which is NFC enabled, allowing for mobile payments.  This device was unveiled last December and has the necessary technology to transmit payment information or discount coupons in conjunction with a reading device at…

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Apple NFC phone rumors fly…

NFC Apple Rumors

The debate continues as rumors fly regarding Apple not having NFC chips in the upcoming iPhone 5. Will they or won’t they? Some speculate, they are holding on to tweak it to perfection before releasing it; while others say, if the iPhone 5 isn’t equipped with NFC capability, it will surely be their downfall. The great technological race has begun (again). There have been great leaps by companies in competition to be the first to offer the newest, coolest; fastest in products. However, people are literally looking at the development…

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