Tag: sainsbury

QR codes used to help consumers pay for purchases

Julie Campbell
m-commerce app Sainsbury QR code mobile check out

  A supermarket in London is now testing an app that allows smartphone users to scan to buy. London supermarket, Sainsbury’s, has announced that it is testing a new mobile commerce strategy that will allow customers with smartphones to scan QR codes in order to pay for their purchases, without ever having to unload their shopping carts at the checkout counter. The pilot program is being tested in four of the shop’s locations. The program, which is based on the Scan ‘n’ Go app, is now undergoing a trial run…

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Sainsbury looks to promote Fairtrade with the help of QR codes

Jesse Collins
Sainsbury's QR Code

The Fairtrade Fortnight event has begun in the United Kingdom. The event aims to promote awareness of Faritrade goods – those produced through humane means. Sainsbury, one of the world’s largest supermarket chains, has announced that it will be taking part in the event by adding QR codes to many of its products. The company hopes to inform consumers about how beneficial purchasing Fairtrade products is to farmers in the world’s most impoverished countries. All of the Fairtrade branded products carried in Sainsbury’s stores throughout the UK will feature their…

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