Midwestern supermarket chain, Hy-Vee, is now offering its supermarket shoppers a mobile app that is designed to help to make the shopping experience more social, easier, and faster. This app, designed for smartphones, provides a number of different interactive features that can assist shoppers in creating lists, planning and preparing meals, and obtaining access to information from the store as well as its pharmacy, and more. Among the apps features are the following: • Find products – the app is customized by store location, and provides a product locator that…
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