QR code on Bayer OTC packaging to add accessibility for patients with blindness

QR code - OTC Medication on a shelf

The pharmaceutical company has updated its over-the-counter product packaging in the United Kingdom. German pharmaceutical and biotechnology company Bayer has announced that it is adding a QR code to the packaging of its over-the-counter (OTC) products in the United Kingdom to improve accessibility for patients who are blind or partially sighted. The barcodes have already been added to Canescool Soothing Gel Cream brand packaging. According to Bayer Consumer Health UK, that women’s health product is used for calming intimate area irritation and is the first product that will have the…

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QR code on Persil packs adds accessibility

QR code - Scanning a code

Unilever has announced that the barcodes will help people who are partially sighted or blind. Unilever has partnered with Zapvision to add a QR code to its Persil packs in order to make its products more accessible to customers who are partially sighted or blind. The barcode system was created by Zappar, a digital agency and member of AIPIA. The new partnership means that the special QR code is now available on Persil laundry detergent products that will be sold throughout the United Kingdom. While this technology was originally unveiled…

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