Is Rovio using an Angry Birds QR code to jump the shark, or is it genius?

angry birds qr code game app

The mobile games success story is now launching new barcodes, augmented reality and a new app. Rovio had held onto the most popular mobile games spot for a long time, but as its top title started to fade it is now using gimmicks like an Angry Birds QR code as a part of a new free app it has launched to draw a whole new wave of downloaders. The massively hyped Angry Birds Action! Has now been launched and, so far, players love it. While it is clear that Rovio…

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Mobile Gaming: A Comeback Story in 2012

Mobile Gaming Industry

If 2012 is any indication, mobile gaming is skyrocketing in popularity. Mobile-gaming analytics companies and game makers are experiencing increased profits and popularity — as long as consumers continue to use websites like iWin to download games and purchase game apps at record numbers, mobile and social gaming will continue to rise. A Swrving Upward Incline for 2012 Mobile Gaming Swrve serves an essential function in the mobile-gaming industry. The mobile- and social-apps analytics firm analyzes data of more than 5 million players per day. Swrve’s service is vital for…

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Rovio partners with Madhouse for greater migration of Angry Birds

Angry Birds App

Maker of the tremendously popular mobile game Angry Birds, Rovio, has recently announced that it will be partnering with the Shanghai-based major ad network, Madhouse, in order to bring the app to China. This is the next step in Helsinki-based Rovio’s goal to achieve one billion downloads for the game. So far, the game has been downloaded over 300 million times. The move to China will also help the company to reduce its concern over the pirating of the app in that country. The announcement of the partnership was made…

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NFC for Angry Birds, Rovio seeking to connect players through technology

Angry Birds App

Near Field Communication (NFC) technology is expected to boom in the coming years, largely spurred by the number of smart phones and mobile devices capable of interacting with the technology. NFC is getting a lot of attention after Google announced their mobile wallet program, leading many to believe that the future of the technology lies in mobile payments. However, NFC can be used for more than payments; it can be used to connect with other people, according to Angry Birds creator Peter Vesterbacka. Vasterbacka is founder of Rovio, the company…

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