Political campaigns are using mobile commerce tools

QR Codes Used in Political Campaigns

From QR codes to other innovative tools, the presidential race has gone digital. No matter where you look in this year’s presidential election campaigns, you are likely to find some signs of mobile commerce tools to help the hopefuls to connect with a much more smartphone-based voting audience. Smartphone penetration has reached the point that it would be political suicide to ignore it. President Barack Obama’s volunteer data captain staff is currently spread across thirty different re-election offices in Florida alone, processing mountains of material that have been generated by…

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