Reviews play a crucial role for any business, especially for brand discovery, and must be a key consideration in your marketing efforts. Thus, improving your reviews is crucial if you’re running a small business and want to boost sales. Aside from making your business more credible to your target audience, it’ll also help improve revenue in no time. Today, search engines utilize online reviews when deciding which businesses to rank in the local search results. It’s also necessary to gain better visibility for your business. Sadly, your business might end…
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Google gains local business advertising boost by absorbing Zagat
Google has snatched up Zagat, the restaurant ratings guide, in an effort to provide even more original content to its millions of users around the globe, and to take a bigger step into the increasing online review service marketplace that generates billions in advertising dollars. The search engine giant, based in Mountain View, California, is hopeful that the ratings and reviews on Zagat will help it to break into local commerce, a market where Google has yet to find stable footing. Google’s new acquisition provides it with instant review access,…
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