QR codes are becoming increasingly popular in the U.S. and more companies are using them to engage their customers in a new way. Jennifer Liu, owner of Fuzzy Nation has just recently begun using QR codes as part of their latest campaign. We were able to get in touch with Jennifer and get her take on the codes. Can you tell me about your business? We are a wholesaler, branding and design company. We license Fuzzy Nation branded designs to manufacturers of house ware, giftware, handbags, accessories and watches. We…
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Creative Mood Tracking 2D Code Campaign
As the world becomes more reliant on technology, people are always on the lookout for new, innovative ways to implement advances in the field. QR codes, though already decades old, are garnering acclaim for their ability to foster an interactive experience between businesses and consumers. Retailers have begun using the codes to measure consumer participation and reception to their various campaigns. As the popularity of smart phones rises, so too does that of the codes. Best Buy is among many retailers that are utilizing QR codes. Unlike other companies, however,…
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