The pizza chain first launched its app in 2009 and now considers it a central element to its earnings. Pizza Hut has always been a technology friendly company, after having been one of the first companies to offer online purchasing and having had a mobile commerce app available for a number of years. This company boasted one of the first online purchases, when it made this option available in 1994. From that point, Pizza Hut has continued to look to technology to help consumers to be able to order their…
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Mobile commerce to be integrated into restaurant offerings
Olo and Corfire will be jointly creating smartphone friendly applications in a new partnership. CorFire, a mobile commerce technology company in the United States, has just entered into a new partnership with Olo in order to create a digital shopping engine for restaurants. This new contract brings two powerful companies together in order to create smartphone apps. The deal has Olo and CorFire working together to form a mobile commerce app that will give restaurants the ability to step above and beyond standard smartphone or online ordering. It will, instead,…
Read MoreNew devices use mobile commerce environment to change the dining out environment
The restaurant world is going virtual with everything from iPads to the SmartBox. Mobile commerce is working its way into brick and mortar shops, including restaurants, where servers and wait staff are starting to toss their paper notepads in favor of tablets and virtual options where smartphones can be used to pay the bill. Just as computers have become a vital part of today’s restaurants, mobile commerce will be critical tomorrow. These devices are helping to make restaurant experiences more profitable, efficient, consistent, and more convenient and enjoyable for the…
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