responsible drinking Archives

QR codes central to Pernod Ricard responsible drinking campaign

06/22/201506/20/2015 Jennifer Goula

The company has used a massive quick response code to draw attention to its latest awareness effort. Pernod Ricard launched its Responsib’ALL Day campaign in a unique and mobile friendly way by using 210 square foot (64 square meters) QR codes to be able to encourage viewers to interact with its campaign. The company engaged more than 200 of its employees with the task of building the quick response code. The QR codes could be found in Cyberport, Hong Kong, in the outdoor Podium area. The massive barcode, when scanned,…

MillerCoors uses QR codes for campaign for drinking responsibly

12/31/2011 Julie Campbell

MillerCoors has just launched a new campaign in time for New Year’s Eve celebrations and that they intend to use into the new year as an innovative new technique using QR codes to remind consumers to enjoy their alcoholic beverages in a responsible way. The beer manufacturers are working with restaurants and bars in the Seattle area to encourage the use of their program called “Click-It-2-Ride”. This safety program has to do with adding QR code displays to various locations within participating restaurants and bars so that their patrons can…